White Dental Beauty is a professional tooth whitening range trusted by dentists worldwide to provide whiter smiles after just a few days.
WDB whitening gels and strips have a variety of different strengths, all powered by NOVON® – a unique whitening compound that delivers improved results over less treatment time.

NOVON® has a unique inherent feature that on application produces a “pH jump” into the alkaline pH range.
This “pH jump” enhances the release of perhydroxyl ions for a faster whitening effect. NOVON® containing gels can therefore produce a similar whitening effect within a shorter time frame, in comparison to whitening using a regular gel.
In addition to the enhanced whitening effect, a further advantage of NOVON® containing gels is their superior stability characteristics over a 24-month test period at a storage temperature of 2 – 24°C.
White Dental Beauty Mild is a gentle and safe tooth whitening gel that has been formulated to help reduce sensitivity when whitening teeth.
The unique 5% CP formula of White Dental Beauty Mild which incorporates NOVON®, enables the same results as a standard 10% CP gel, but with overall less sensitivity.
White Dental Beauty Mild is therefore an ideal treatment for patients who suffer from sensitivity but still want to whiten their teeth.