Laurence is a copywriter and trained journalist. His passion is creating insightful and educational content for dental professionals of every level. Outside of work, he enjoys watching sport, quizzing and spending time with his family.
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Detailing the importance of managing patient expectations, communicating clearly and offering the right solutions during cosmetic dental treatment discussion.
The prospect of quicker results and shorter application times can provide a major selling point to help draw in new patients and boost your whitening revenues.